100% Real, Ethical and Sustainable

Unlike zirkonias and other simulants, lab-grown diamonds are the exact same gem stone as natural diamonds from a physical and chemical standpoint, even down to the atom. They are made of the same element: carbon, which is arranged in the identical structure. The only difference lies in the way we access the stones. Natural diamonds are mined using explosives and hard labour to extract the stones from the ground. This practice is often associated with pollution, human rights violation and the destruction of entire ecosystems, not to mention so-called "blood diamonds".

The solution: Our lab-grown diamonds are created with modern technology exclusively for you as your very own symbol of love and eternity. These procedures are up to a billion times less polluting than the natural counterparts, require a fraction of the energy (more ) and are 100% conflict-free.

Social Responsiblity

bling. takes social responsiblity to the next level. Not only are our gem stones ethically grown, we actively support communities, which were hurt by the natural diamond industry and projects to reverse environmental destruction. Every piece of bling. jewelry not only shows the love for yourself but symbolizes empathy, love and care for our world and future generations.

bling. The Right Choice

With bling. jewelry, you not only protect our environment for future generations and workers from inhumane conditions but give back to rebuild communities, which have suffered from the natural diamond industry. It is the right choice.